Betfred Technology (formerly Sharp Gaming) is an innovation powerhouse that has been carving a niche in the gambling industry over the past seven years. Thanks to substantial financial backing worth in excess of £100 million ($125.2 million) from the presiding chairman of Betfred, Fred Done, the firm has expanded significantly, leading to Betfred integrating Sharp Gaming into its fold. This strategic corporate shift which took place last week has seen Sharp Gaming successfully adopt the identity of Betfred Technology.
This significant transition mirrors years of relentless effort and perseverance by the experts that form the backbone of the development team at the erstwhile Sharp Gaming. By becoming part of Betfred, the firm shall continue to deliver groundbreaking technology, innovative solutions and superior products. In effect, Betfred’s sportsbook, RGS, gaming aggregation, and player account management operations are set to receive a powerful boost from Betfred Technology.
As part of this restructuring, the pioneer of Sharp Gaming, Andrew Daniels, has taken on the role of Chief Information Officer (CIO) within the Betfred Group. Sharing his euphoria about this recent transmutation via a LinkedIn post, Daniels explained, “Fred has invested over £100 million in the build, making it a lot larger and more intricate than I ever thought possible. However, all the hard work paid off on Grand National Day, and we sailed through it,” thereby elaborating the complexity and excitement of the journey.
“As we tread this fresh path for Betfred, we also bid adieu to the Sharp Gaming brand. As of today, Sharp Gaming transforms into Betfred’s Technology division, a change that synchronizes with our growing role and responsibilities.“
Andrew Daniels, Chief Information Officer at Betfred
Years of Dedication Culminate in Successful Migration
Per Betfred’s new CIO, the transition to Betfred unveils numerous potential growth avenues for the platform. Concurrently, he asserts that the platform is primed to play a pivotal role in amplifying Betfred’s growth by driving its operations and facilitating a new phase of expansion.
Daniels expressed his deep gratitude to his team members for their unwavering commitment that was instrumental in the successful transformation of Sharp Gaming into Betfred Technology. In conclusion, the erstwhile CEO of Sharp Gaming predicted a bright future characterised by sustained success and further innovation for Betfred.
