EPIC Global Solutions has rolled the dice on a high-stakes partnership, teaming up with Bally’s Corporation for a groundbreaking three-year venture. Their mission? To revolutionize responsible gaming standards across the board, with an ambitious game plan that spans the US and the UK. This dynamic duo is setting a new bar, striving to make gaming environments not just safer but a jackpot of fun by fostering education and raising awareness.
Bally’s and EPIC Join Forces on Training and Campaigns for Safer Gaming
EPIC Global Solutions and Bally’s Corporation share a common vision: they are on a card-counting mission to mitigate the risks associated with gaming while advocating for a more conscientious approach. Central to their campaign is EPIC’s innovative “lived experience” methodology designed to engage and educate a wide array of gaming industry stakeholders.
The ace up their sleeve? A bespoke training program tailor-made by EPIC for Bally’s U.S. staff. This program, grounded in real-life scenarios, aims to empower frontline employees—those interacting with patrons on the casino floor—to make smarter, more informed decisions. The ultimate goal? To level up the customer experience, ensuring that guests’ enjoyment and comfort hit the jackpot every time.
But the partnership isn’t stopping at employee training. Together, they plan to roll out a series of social media and digital campaigns aimed at shining the spotlight on responsible gaming practices. These campaigns will serve up a royal flush of tips on how to game responsibly, while also highlighting the potential pitfalls of problematic gaming behavior.
Bally’s and EPIC Raise the Stakes in Responsible Gaming Innovation
Robeson Reeves, CEO of Bally’s Corporation, emphasized the shared mission between Bally’s and EPIC to redefine the standard for responsible gaming. “This partnership,” Reeves declared, “is a bet we’re placing to reimagine the gaming landscape, ensuring it is both thrilling and secure through extensive educational efforts that bridge both sides of the Atlantic.”
Paul Buck, Founder and CEO of EPIC Global Solutions, echoed Reeves’s sentiment with palpable enthusiasm: “We are thrilled to partner with Bally’s to spearhead positive change in the gaming industry. Leveraging EPIC’s lived experience approach, we can make a substantial impact on responsible gaming practices worldwide.”
The timing of this collaboration is no bluff—it follows closely on the heels of EPIC Global Solutions’ recent alliance with the Sports Integrity Global Alliance (SIGA) to establish new gambling standards within sports betting. The focus here: curbing gambling harm among athletes and other sports stakeholders. This initiative, solidified at the SIGA Summit in New York, includes a full house of workshops, consultancy services, and educational outreach programs.
By joining forces, Bally’s and EPIC are not merely placing a wager—they’re all in, leading the industry toward a future where responsible gaming is the full house everyone strives for.
