Global sports betting and gaming powerhouse, Entain, has pulled back the curtain on a thrilling new live gameshow – The Chase. Partnering with the trailblazers in online gambling technology, Playtech, this dynamic duo is set to revolutionize our screens.
The Chase: A Quiz with a Twist
The Chase takes its cues from the legendary ITV gameshow, which boasts a steadfast daily viewership of roughly four million in the UK. Here, four intrepid contestants are thrust into a high-stakes intellectual showdown, as they strive to outsmart the fearsome Chaser, a quiz mastermind bent on thwarting their victory. This is no ordinary quiz; it’s a battle of wits painted in strokes of suspense, strategy, and instant-turn drama.
Lights, Camera, Riga!
Breaking new ground, Entain’s electrifying game is broadcast live from Playtech’s state-of-the-art studio in Riga, Latvia. Initially debuted for UK patrons, this game has since rolled its dice in the regulated markets of Ontario, Brazil, and Belgium. Upcoming releases will soon have players in Italy and South Africa stepping up to the challenge, exclusively through Entain’s platforms.
The Anatomy of the Game
Picture this: A mesmerizing plinko board, dazzling lights, and not one, but two tantalizing bonus features designed to keep players on the edge of their seats until the nail-biting “Final Chase.” The combination of chance, timing, and sheer intellect brings an engaging and adrenaline-packed experience to the online gambling scene.
Sharp Rise in Player Engagement
Just one month into its launch, the buzz has been electric. Player spending skyrocketed by an impressive 56%. Entain’s analytics show that revenue for The Chase tripled compared to earlier premium game launches with similar mechanics. These figures aren’t just numbers; they’re a roaring affirmation of the game’s immense success.
Industry Leaders Weigh In
“The Chase is a sensation with our global audience,” says Graciella Anthony, global head of live and table games at Entain. Her thrilling declaration is backed by tangible data, predicting the show’s remarkable growth trajectory to spearhead the live gameshow genre.
Steve Watling, Senior VP at ITV Studios Global Partnerships, couldn’t contain his enthusiasm, labeling The Chase as one of their “most hotly anticipated releases for 2024,” after months of collaborative brilliance between the three entities involved.
Echoing the sentiment, Kevin Kilminster, Playtech’s Chief Product Innovation Officer, hailed the project as “a shining testament to our powerful partnership with Entain.”
The Future of Live Casino
In an industry buzzing with innovation, Playtech and MGM Resorts have recently announced a groundbreaking deal to stream live casino content from two of MGM’s iconic Las Vegas casinos. It’s a testament to the relentless pace of evolution in the gaming landscape.
Entain’s latest move with The Chase epitomizes the modern fusion of classic entertainment with cutting-edge technology, setting a new benchmark in the live gameshow arena. Keep your chips close; the game has just begun!
