Exciting Developments for Gamblers in Henderson! Two fan-favorite local casinos, Emerald Island Casino and Rainbow Club Casino, nestled in Henderson’s vibrant Water Street District, are shaking things up for their patrons with an electrifying announcement: the merger of their loyalty programs.
Coming Together for the Players
The ownership of these two gambling hotspots recently changed hands, with Boulder Highway Gaming and Water Street Gaming selling them to an affiliate of ECL Hospitality Management helmed by industry stalwarts Marc Falcone and Ronald Winchell at the beginning of this year. The buzz in the air is palpable, and the casinos are ready to deal a new hand.
Taking the reins as managing director is Tim Brooks, a co-owner and former Henderson Chamber of Commerce board chairman, known for his seasoned expertise in steering day-to-day operations. Brooks has been a key cardholder in this game, ensuring that the players’ experience remains top-notch.
To add a cherry on top, Emerald Island Casino marked its two-decade anniversary at the tail end of last year. A milestone worthy of a royal flush!
Heeding the Players’ Call
While the regulatory approval for the sale of the casinos was still pending, Falcone and Winchell tipped their hats to the exceptional work done by Brooks and his crew, expressing their eagerness to enhance and expand the guest experience as they continue to grow the two venues.
With a keen ear to the ground, listening intently to feedback from loyal players, Emerald Island and Rainbow Club casinos have announced the fusion of their loyalty programs under a unified banner — Club Jewel. This move is seen as a strategic play aiming to boost player satisfaction and engagement.
Brooks emphasized the significance of heeding guests’ feedback, stating that it has always been their “top priority”. He described the loyalty program merger as “an important milestone” in their ongoing commitment to player satisfaction.
Inside the Club Jewel Program
This decision means that players who previously held only a Rainbow Club casino card will now receive a new number under the Club Jewel program, making the gaming experience smoother than ever. It’s a bit like getting a straight flush — seamless and rewarding!
For those fortunate enough to hold loyalty cards at both casinos, their points will be tallied together, allowing them to benefit from the same redemption rates at the respective casino restaurants. Talk about a gourmet jackpot!
Moreover, the Club Jewel program is packing some exciting new benefits. Players can look forward to additional multipliers at the Rainbow Club and the opportunity for base points to count towards attaining new statuses.
The tiered loyalty program consists of four levels: Emerald, Jade, Ruby, and Sapphire, with Emerald being the pinnacle, achievable by earning 60,000 base points over a 90-day rating period. It’s like climbing a ladder of treasures, with each step brimming with promises of more rewards.
Benefits and Extras Galore
The rating periods run like clockwork, displayed on Emerald Island’s online platform as follows:
- August 1-October 31
- November 1-January 31
- February 1-April 30
- May 1-July 31
On top of that, guests receiving monthly free meals via mail can now savor their dinner choices between Triple B or Emerald Island Grille at the Rainbow Club, on a weekly basis. Now that’s a tasty win!
A little observation: While table games might be absent at the Rainbow Club Casino, the venue compensates with an array of over 450 gaming machines, featuring slots, video poker, and even keno. Plus, a William Hill sportsbook throws in an extra thrill for sports enthusiasts.
If that wasn’t enough, Emerald Island Casino dropped another ace last March, unveiling Emerald Express Cash — an innovative app for both Android and iOS devices. This new tool allows patrons to register with the Emerald Express card and link their bank accounts directly to the app, ensuring their banking and gaming experiences are as streamlined as possible.
With these thrilling changes on the horizon, the Emerald Island and Rainbow Club casinos are doubling down on their commitment to providing a top-tier gaming experience, ensuring every visit is more than just a game—it’s a winning adventure!
