The “provocative headline” strategy is another effective approach. This tactic doesn’t require the use of breaking news like the first approach, but rather, the use of intriguing subject matter to pique the interest of potential clients and encourage them to delve deeper. This could be a controversial post (“This secret could keep gamblers playing forever…”) or a headline designed to attract attention (“Why didn’t the Wellington casino ban the player who won millions?”). This strategy encourages potential clients to read on.
The strategies discussed above are key to transforming your native ad campaign into a profitable one by enhancing the chances of conversion. Now let’s delve into setting up the other elements of a campaign.
Leading advertising platform, RichAds, lay out several fundamental rules to follow when initiating a native campaign in any niche to optimize profitability. These guidelines are applicable for marketers of all experience levels – they serve as the foundational steps for embarking on this format and require minimal effort.
With RichAds, all the traffic is segregated into four categories – “Premium,” “Standard,” “Remnant,” and “New.” Initially, it’s advisable to opt for Premium; with this, you’re guaranteed a high conversion rate (CR) and pre-tested, efficient sources. The other categories are better suited for expansion.
For native advertisements, the creatives are pivotal for audience segmentation and overall campaign results. To ensure success, it’s necessary to experiment with a minimum of 10 different strategies per campaign to cross-evaluate the outcomes and identify the ones that truly convert. Make certain to target both genders as well as a range of age groups through your creatives.
Deciding on the bid per campaign, marketers must strike an optimal balance – if the expenditure is too meager, the campaign won’t attract sufficient traffic; conversely, if it’s too lavish, the daily budget will deplete rapidly, yielding inaccurate results. For this reason, it’s advisable to seek your manager’s counsel regarding average bids in the specific GEO or utilize the predictor tool at RichAds, which can estimate bid volumes based on the region. This feature is complimentary and integrated within the campaign creation interface.
Various AI tools can facilitate the process of campaign optimization, but it’s evident that the native format aligns best with automated rules. Depending on the desired cost per action, a rule can be established to automatically block sources that generate excessively costly leads or fail to generate leads at all. Conveniently, the algorithm sorts out the sources daily, based on the rule parameters you’ve established.
In Conclusion
Native campaigns prove effective for the igaming industry across various geos, and the process of executing a campaign in this format is straightforward and hassle-free. With the igaming industry’s rapid growth, it’s important to explore innovative strategies to maximize returns, for both affiliates and brands alike. Therefore, setting up a native campaign at RichAds is a viable solution.
