Expected Geographical Trends for 2023 and 2024
Considering global happenings as well as data analysis, the RichAds team is formulating predictions for the geographical regions that will generate the best conversions on pop-under ad formats as 2023 draws to a close.
To begin, regardless of a marketer’s expertise, Tier 2 and Tier 3 countries should still experience conversions in 2024, persisting as top performers in the igaming industry. When juxtaposed with the highly competitive and costly Tier 1 markets, the potential of these tiers becomes clear. Not all affiliates have the financial strength to start with Tier 1 geos, and even if they can, they may lack the skills to achieve a positive return on investment (ROI).
Looking at more precise targeting, LatAm is a logical contender with Brazil, Peru, and Argentina representing promising countries. Online casino and betting regulation in Brazil is forecasted to be finalized in 2024, following the approval of the regulatory framework by President Luiz Inacio Lula da Silva in early January. Asian countries like the Philippines, India, and Indonesia also warrant consideration from marketers.
Undoubtedly, the most populous countries are part of Tier 1 – the USA with 58 million active gamblers, and Germany and the UK, each boasting 29 million online casino and betting users. Yet, these countries are generally suited for marketers who have experience and proficiency in securing igaming traffic in the past, and hence, are able to best leverage their experience.
The top converting geos to try on pop ads at RichAds by volume further affirm the emphasis on Tiers 2 and 3, aside from the vast US market. The countries in consideration are Indonesia, USA, Vietnam, Brazil, Bangladesh, India, and Thailand.
Varied Strategies, Impactful Outcomes
As landing pages – often pre-landing pages – play a crucial role in pop ads, keen scrutiny is important. The goal of these pages and ads in the sales funnel is to engage users and prompt them to register or make an immediate deposit.
Different strategies yield efficacious results. One method (See screenshot below) comprises an interactive pre-landing page coupled with a simple lander. This generally entails a spin-win feature that, after short engagement, results in the user winning a bonus and being redirected to the registration page. This strategy proves successful as the thrill of victory resonates with the gamblers’ exhilaration from immediate wins.
